ESSENTIALS
What does it truly mean to be a YMCA member? More than just access to fitness facilities, YMCA membership is about connection, purpose, and belonging. Yet, inconsistencies in membership structure and communication have created challenges in engaging new members and serving communities effectively. Let’s explore how redefining membership as a transformational experience—rather than just a transactional service—can strengthen relationships, expand our impact, and ensure the Y remains a cornerstone of community life. NEXT UP: CAUSE & CULTURE